Stall Applications


your flavour

Now taking expressions of interest for 2017

The Flavours of Moorabool takes visitors on a journey through the flavours unique to, and loved by Moorabool. It showcases the shire’s best produce, local wines, beers and ciders along with introducing new ‘flavours’ to our region.

Want your flavour on show to over 1000 people?

We’re on the hunt for wineries, breweries, producers, growers, bakeries, farmers who have a quality flavour to introduce to our festival goers. Show us your fresh produce, culinary delights and expertly crafted wines our region is so famous for!

Please note, we are not accepting applications for general market stalls including candles, party plan and jewellery in 2017.

Fortified Wine Masterclasses at the Flavours of Moorabool Festival

2017 Festival Theme: Craft Beers and Ciders

This year’s theme is around the popularity of craft beers and ciders which will be the focus of our entertainment programme, demonstrations and exhibits.

Why exhibit at the Flavours of Moorabool?

  • Generous stall sites – 3 x 3 stall sites available starting at $50 per site. Double sites are available, and we can discuss extra sapce if you have a special exhibit that adds to our entertainment offering.
  • Strong crowd – Attendance in 2016 was over 800 people. in 2017, we’re aiming for 1000 – 1500 people and will actively market the event from July onwards.
  • Online exposure – We’re giving the opportunity for selected flavours to be promoted on our website. With discounted tickets available online, website traffic is expected to be over 5000 users.
  • Easy online application and payment – Complete your application, upload your insurance and other supporting documents and we’ll send you an invoice for payment. You can pay via bank transfer or online using VISA or MasterCard.

exposure opportunities

There is an expectation that all exhibitors and licensed vendors provide samples and tastings. Readily available tasting samples attract customers, encourage conversation, and generally leads to increased sales and patronage.

Previous experience is that people attend throughout the full day and sampling should be made available for the duration of the event.

In addition, to encourage patronage and tasting, we’d appreciate a prize donation with a minimum retail value of $20 to be included as part of a hamper we’ll raffle off at the end of the day.

You’ll then receive a book of raffle tickets on the day to distribute amongst customers to either encourage tasting or reward patronage – the choice is yours.

Got something special to exhibit?

Want to create a buzz for your product through a special exhibit? Do you have a travelling tasting van? Or maybe you wish to re-create your workspace and show customers how you make your products?

Extra space can be made available to you if are able to contribute to our entertainment offering. Please contact us at to discuss your idea.

applications now open

Ready to apply? Complete our online expressions of interest form to get started.

Apply now

Frequently asked questions

Stall Type Fee
Exhibitor standard site (3×3) $50
Exhibitor double site (6×3) $90
Food trucks $100
Licensed vendors site $100
Optional Inclusions (in addition to stall fees)
Powered Site POA

Information regarding bump-in and bump-out timings and instructions can be found in our Market Guide.

Download our Market Stall Guide

If you are having trouble with the online application form, you can download our PDF application form and email your completed EOI through to or the mailing address on the form.

Download EOI form